Dr Michael Lange has just recently hired Gerald Williams to become the new General Manager of Lange Eye Care Gainesville.
Gerald Williams, a Professional Board Certified Optician, is licensed in three states – Florida,
Ohio and Kentucky. He is a graduate of Southern Ohio College where he obtained his optical
certification. Gerald has been in the optical industry for thirty-one years, with extensive experience in wholesale operations and retail sales, working closely with Optometrists in the development of their practices. He is the recipient of awards of excellence from Essilor and Zeiss for increasing sales and improving cost control, respectively. Gerald has been honored with the Presidents Challenge Award in 2013 for Sales and the Lean Six Sigma Green Belt Award of Excellence in 2010 for increasing production and labor efficiencies. He has contributed to the development of many opticians and optical lab technicians through comprehensive education and training.
Gerald will utilize his skills to collaborate with the Doctors in his new endeavors with Lange Eye Care. Customer Satisfaction will be the number one priority! Exceptional customer service, increased sales and productivity plus training associates, utilizing his wide breadth of optical knowledge, will allow Gerald to enhance and differentiate the customer experience for the Lange Eye Care customer. Dr Michael Lange says Gerald is a perfect manager for a super store like Gainesville Lange Eye Care.