Dr. Michael Lange – CEO, The Lange Eye Institute

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Dr. Michael Lange CEO, The Lange Eye Institute

New Orleans native Dr. Michael Lange was born and raised in Louisiana. An avid sportsman, he participated in many traditional sports like football, basketball, and track and field. He was racing competitive motocross during his senior year in high school when he broke his leg and his neck in five places. His ambition for a career in motocross ended there.

Dr. Michael Lange received his first degree from the University of Southern Mississippi in psychology. He then went to Pennsylvania College of Optometry and became a board-certified optometric physician. He received his second degree during his second year at optometry school in physiological optics. Right out of school he began working for a Dr. Charles Glaser at his optometry practice back in Louisiana.

Less than a year later, Dr. Michael Lange opened his own practice in Ocala, Florida, in 1993. With the unexpected help of radio star Country Jim Kirk, Dr. Michael Lange began hosting a daily radio talk show, ‘Sound Off with Dr. Lange’. It has since grown into a syndicated radio show called ‘Ask the Doctor’.

As the radio show and Dr. Michael Lange’s practice grew in popularity, he opened 12 more locations all around Florida, and then the Lange Eye Institute in The Villages. Around 2016, a big corporation offered to buy all of his practice’s locations. Not ready to retire, he kept the Lange Eye Institute. In addition, Dr. Michael Lange is also a certified nutrition specialist and owns a company called Fortifeye Vitamins where he develops vitamins to help slow down and stabilize diseases in the eye.

When he’s not at work or doing research for his vitamins, Dr. Michael Lange divides his free time between racing his two NASA and SCCA sanctioned Dodge Vipers all over the U.S. and traveling nationally and internationally for his daughter’s volleyball tournaments. This father of four, a son, a daughter, and two stepdaughters, lives a very full life.

How did you get started in optometry? What inspired you?

My dad’s best friend was an ophthalmologist. He was over at the house all the time, we used to go fishing together. I volunteered with him at his office and I really ended up liking the eye after talking with him more; the eye is pretty clean and you don’t have to go in for emergencies where the bones are sticking out of the body.

What really intrigued me is how the eye is the window into the body, so we can detect many general health problems from an eye exam. An eye doctor can oftentimes detect ischemic strokes, heart attacks, systemic diseases, high blood pressure, and diabetes. That really intrigued me.

My dad also inspired me with his work ethic. He used to get up early in the morning and he didn’t get home until late at night, but he still found time to take us camping, fishing and stuff like that. So we had a good relationship.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

Starting out I never had any doubts because I always knew I could do it. It’s just that sometimes when you’re working that many hours, you can get a little stressed and you don’t have any free time to relax and de-stress. I grew up in New Orleans so I was accustomed to going out and partying a lot. I learned very quickly in optometry school that you can’t do that and expect to pass, so it was my precursor to buckling down. Sometimes the stress would get a little bit to me in the earlier years and that’s why I ended up biking or running or working out at the gym to help relieve stress. But I never doubted I would succeed and I never in my wildest dreams ever thought that I’d one day be a multimillionaire.

How did you get your first customer?

Honestly, I just opened my doors and hung up my sign that said Dr. Lange, Optometric Physician. I don’t remember who my first customer was, but I do remember that I had three walk-in patients on my first day on March 15th, 1993. About two weeks later is when Country Jim Kirk came in, and he’s who is somewhat responsible for my success by giving me the opportunity to have my own talk show. He’s the guy in the back of my mind that I’m really thankful for.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

I’ve done everything in marketing, from direct mail to television, billboards, the internet, and radio ads. But the best thing has definitely been my one-hour talk radio show, Ask the Doctor. It used to be a syndicated show, drive-time out of Tampa Bay from 9 a.m. to 10 a.m. every single day except Sunday, which I did at 1 p.m. New patients would come in because they wanted to see the doctor on the radio show.

What is the toughest decision you’ve had to make in the last few months?

The toughest thing over the last few months was to determine if I should start working less and spending more time with the family and enjoy racing. And that was a tough decision because I enjoy making money. But I decided at the beginning of the year to only work half days on Monday and to take Fridays off. Now that I have three and a half-day weekend enables me to spend more time with the family and also do more things that I enjoy.

What do you think it is that makes you successful?

I’m hardworking. I’m constantly working but I try to play hard, too. And I have a dynamic personality. So I think it’s my bedside demeanor, my personality, and my work ethics.

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Q&A with Dr. Michael Lange, CEO at Lange Eye Institute by Interview.net

Dr. Michael Lange is an optometric physician and certified nutrition specialist based in Florida. Dr. Lange opened his first solo office in 1993 amid the rapid expansion of Ocala’s aging population. Just a few weeks after he’d opened, he was invited to do a local radio show, answering questions for callers. His syndicated radio show continues to this day. His popularity helped grow Lange and Associates to over 13 offices. His focus on holistic health care also brings in new patients regularly.

When Dr. Lange noticed similarities in patients with eye disease, he began thorough research into possible causes and found certain deficiencies that could be supplemented through vitamins. He received his certificate in nutrition and developed Fortifeye Vitamins based on his research.

Patients schedule with Dr. Lange to help with eye care and are treated to a whole-body care plan that includes diet, proper supplements, and lifestyle changes. This approach helps patients with more than just eye care, it changes their overall well-being naturally.

With there being so many different areas of medicine to choose from, what do you specialize in and what made you choose that field?

I am an optometric physician and a certified nutrition specialist. My father was a rheumatologist and his best friend was an ophthalmologist. I was able to see what they did growing up and I knew I definitely wanted to be a part of helping people improve their lives.

I’d opened an office in Ocala, FL in 1993. At the time, that area had the fastest growing aging population in the nation. I saw many patients with macular degeneration and I started to think about what may be an underlying cause for it. I became the first optometrist to draw blood and really look into nutritional deficiencies that may have a hand in this disease. I found several similarities in different patients and began to develop vitamins that could make up for those deficiencies.

Fortifeye Vitamins started about twenty years ago, based on thousands of research hours. I found that by supplementing these deficiencies we had the ability to stabilize, and in some cases reverse the symptoms of macular degeneration and other eye diseases. It was during that time that I got my certification in nutrition. I wanted people to know that the vitamins I developed were based on evidence-based science and I felt the additional education helped with that.

In addition to Fortifeye, which is now a globally available product line, I purchased a small company called Paleo Simplified a few years ago and we’ve been expanding on what they’d already been doing, which is healthy snacks. There is also a diet plan that I developed called the Lange Diet Plan which, on average, helps people lose up to 6 lbs. per week when followed.

I have a whole-body approach to treating patients. They come to me because they are worried about their eyes, but we have the ability to see so much of their health through their eyes. It would be awful if I could recognize a health issue and just ignored it because it’s not my area. I take the time to discuss what I see and I provide solutions that are effective, not just visually speaking. Most importantly, the solutions we offer are natural instead of some high dollar medication that treats one symptom.

What parts of your job do you find most challenging?

The most challenging aspect for me became all the paperwork involved in health care now. Being based in an area with an aging population, many of my patients are on Medicare. There have been several changes to how we file for payment including HIPPA regulations, specific coding that changes regularly, and meaningful use guidelines.

All of this is time taken away from patient care. You’re staring at a screen, making sure everything will be covered instead of talking with your patient. That was something I was happy to walk away from when I sold the company. I kept my base office and now I can focus more on actual patient care instead of paperwork.

What do find most enjoyable?

Hands down, it’s seeing my patients improve. I’ve had patients walk through the door overweight, sometimes dealing with health issues like diabetic retinopathy or another eye disease. Through our holistic approach, we walk them through lifestyle, supplements, and diet changes. We provide supplements to naturally adjust deficiencies. In a years’ time, that same patient will lose the weight and a lot of the time, we see a reversal of the eye disease as well. It’s knowing and actually seeing the improvement to their overall well-being that makes my work so enjoyable.

Do you as a doctor have any weakness or strength?

I’d say my weakness is that I can be too soft. I’m not a fan of letting people go, even when it’s clear that the person isn’t the right fit. I’ve put people between myself and the staff that will handle that aspect for me because it’s something I’m not the best at.

My strength is that I am not afraid of hard work or sacrifice. I never imagined when I opened my first office that this is the direction it would go. I’ve spent a lot of time away from my family, seeing patients at every office and doing research on the vitamins. I’ve missed out on being there for my kids like I wanted to, but it was necessary to be successful.

I also consider my personality a strength. I’ve got a good sense of humor. I’m personable with my patients. You need them to know that your focus is their health, that you care about them. It’s important to build that rapport.

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Dr. Michael Lange Discusses the Importance of Defending Your Eyes from Harmful Blue Light with Medium.com

Blue light from smart phone

Light is emitted as wavelengths, and the longer the wavelength, the less amount of energy it carries. As humans, we have a particular range of the light spectrum that we can see as light and color between approximately 380nm and 700nm, while below 380nm is ultraviolet light (UV) and above 700nm is infrared (IR).

Blue light can be harmful to your eyes, which is a fact that many of us do not realize or understand why we should care. Dr. Michael Lange goes above and beyond primary eye care, bringing a new vigilance to the way eye care and healthcare is addressed. As he implements his vision of how to provide treatment to patients, he champions avant-garde for the preservation of health for all humanity. Dr. Lange took the time to explain blue light, and how we can defend our eyes from harm.

Blue Light

Blue (often blue-violet), ranges from 380nm to 450nm, and blue-turquoise from 450nm-500nm. As with UV light and the risk of medical complications, blue light has high energy as it has the shortest wavelengths of the light that we can see. Unfortunately, Dr. Michael Lange explains that unlike UV light, blue light is unfiltered by our eyes, allowing this light to reach as far back as the retina. With an increasing number of technological advances (mobile phones, tablets, computers etc.) our exposure to blue light is ever increasing, and Dr. Michael Lange believes that this should concern patients and it is important to understand and help defend our eyes from blue light.

Blue Light Defense

Lens companies have come out with new lenses that allow patients to protect themselves from the harmful effects of blue light that work by filtering out this wavelength of light. There are many types of lenses available, but Dr. Michael Lange notes that there are four main considerations that should be made when purchasing blue light filtering lenses:

  • The tint of the lens, some lenses may have a yellow tint
  • Blue light filter should be a part of the actual lens and not a coating that can flake off
  • What percent of blue light is being filtered
  • If the lens can block out blue light from a laser

Read Full Article on Medium.com

Why your eyes need Astaxanthin

Dr. Michael Lange and Dr. Karen Hecht discuss the amazing health benefits of a super carotenoid called astaxanthin. They discuss in some detail the eye health benefits and the overall health benefits of astaxanthin. They also discuss the benefits of lutein and zeaxanthin. Dr. Michael Lange in conjunction with Astareal and Fortifeye Vitamins developed a supplement called Fortifeye Focus that is being used and recommended by doctors all over the world. Fortifeye Focus is the first and only supplement in the industry that has combined Lutein, zeaxanthin isomers and astaxanthin in a fish gel capsule with an olive oil delivery system. He has also researched and developed a brand new supplement called Fortifeye Advanced Dry Eye Therapy that both doctors discuss during this interview. Fortifeye Advanced Dry Eye Therapy is a combination of Fortifeye Super Omega ,Fortifeye Focus and Fortifeye Black Currant oil/ GLA. Both doctors also discuss the amazing overall health benefits of astaxanthin during this segment. Health benefits like improved skin health, mitochondrial support, improved muscle endurance and recovery are discussed during this interview. Astareal astaxanthin has many studies supporting ocular benefits like improved choroidal circulation , improved ciliary muscle functioning , reduction in eye fatigue, improved test production and much much more . After watching the video you will see why doctors are recommending these products all over the world and why consumers continue taking them.

Fortifeye for life!

Dr. Mike,

I want to thank you. You have given me back my zest for life. I have been going through a horrendous couple of years but since starting on your Fortifeye products and the Lange diet I am feeling sooo much better. A 100% improvement!!

I’m back to running and biking daily. The diet plan keeps me full and satisfied. Someday I will meet you and give you a big hug to show my appreciation!

Fortifeye for life!

Barbara Kays
P.S.-Happy Birthday!

You Really Brightened My Day!

I recently became a patient at the clinic on 8-31-18. I just wanted to share with all of you how gracious you treated me and wanted to thank you all for the special care I received.

It all started with the phone receptionist, Cassandra, who booked the appointment for me and cleared all the rules and regulations my insurance company requires. Each staff member I met with treated me a like a “queen”. Dr. Lori Caputi, my eye doctor, was so competent answering all the questions I asked.

The staffer who helped to select the eye glasses I required was ever so pleasant.

Thank you again, I will certainly recommend your clinic to everyone I encounter in The Villages.

– Pamela M. Sorokin
The Villages

Astaxanthin Amazing Health Benefits discussed by Dr. Michael Lange and Dr Karen Hech

Dr Michael Lange (Lange Eye Institute and Fortifeye Vitamins and Dr Karen Hecht of Asta Real discuss the amazing health benefits of a super carotenoid called astaxanthin. Dr Lange discusses clinically the positive results he has seen with his patients when using a supplement called Fortifeye Focus. Fortifeye Focus is the only supplement in the industry that has triple carotenoids in an olive oil delivery system encased in a fish gel capsule. Fortifeye Focus combines lutein, zeaxanthin and astaxanthin in one gel cap. Dr Karen Hecht discusses the science and clinical studies behind astaxanthin. Astareal Astaxanthin has more clinical studies standing behind this nutrient that any other astaxanthin brand . Astaxanthin has some amazing ocular benefits but some exciting science is proving it is also great for muscle endurance and muscle recovery. Astaxanthin may be the next big supplement for athletes to help with their performance and rigorous training. They both discuss how the combination of lutein, zeaxanthin and astaxanthin work in synergy together.

Ask the Doctor Radio Show – December 14, 2017

Dr. Michael Lange has Dr Karen Hecht of AstaReal on as a guest on “Ask The Dr”. Dr. Hecht is a leading authority on the health benefits of astaxanthin. The two talk about the overall health benefits and ocular health benefits of consuming astaxanthin . They both answer many live calls regarding astaxanthin and it’s health benefits. Dr. Lange discusses Fortifeye Focus a supplement he has researched and developed and has been using in clinical practice to help lower inflammation and oxidation. Fortifeye Focus is a supplement containing 10 lutein, 2 mg zeaxanthin isomers and 6 mg astaxanthin . Learn more about Fortifeye Focus at www.fortifeye.com